Welcome to Discover Natural Athletics!
Discover Natural Athletics (DNA) was founded by brothers, Lyle and Shane Fisher, both of whom have a vision to build a company that provides customers with the tools to facilitate change to a more natural, healthy lifestyle. Over the years, the brothers became disillusioned by so much of the health and fitness industry - from “bro science” and steroid use, to unethical or untested products, to trendy diets.
DNA is a company dedicated to helping you achieve your physical, spiritual, emotional, and overall fitness goals by providing you with the knowledge, resources and products to help you maximize your potential. We want to help you to become the most excellent, confident version of yourself, in all that you do!
DNA is dedicated to fulfilling our Mission Statement and Brand Promise through embracing our Core Values:
Mission Statement
“To provide our customers with the knowledge and resources to achieve their spiritual, emotional and fitness goals, while helping them become their most excellent, confident version of themselves.”
Our Brand Promise
"We specialize in providing natural, effective, science-based and ethical products to help our customers reach their potential in health, fitness, and self-confidence. We promise to provide the highest quality products to help you look great, feel even better and perform your best. We are dedicated to developing an Honest, Adaptable, Personable and Authentic Brand."
Core Values
- Pursue personal and company-wide growth and learning
- Deliver amazing customer service
- Embrace and drive positive change by challenging the status quo
- Build a positive, cooperative and forward-thinking team
- Deliver valuable and ethical products, services and education
- Lead a life of excellence but stay humble
- Be fun, be weird, and be genuine
A huge thank you from the DNA family. A healthy, natural lifestyle is in OUR DNA.
-Lyle and Shane Fisher
Co-Founders of Discover Natural Athletics, LLC